Everything has a beginning, like this project - The Red Notebook.
The greatest and most formidable creations humans ever come up with started as a simple idea. A small spark of light in a spontaneous moment of inspiration. And through imagination, careful nurturing, and possibly hundreds of mistakes, became an unstoppable and irreversible force that we often cannot live without.
The printing press, the steam engine, automobiles, electricity, internet and mobile devices… every single one of them was an idea that started with one person, and then a team and then finally brought the world together.
As I start this journey with you, I want you to hold on to that knowledge, and that awareness: that everything starts small and everything starts in your mind, without any physical form. And what follows after that is the constant, intentional nurturing of that spark of light. Day by day, hour by hour, minute by minute until it becomes a living, tangible thing that is bigger and more powerful than anything you could ever have imagined.
It takes work, and it takes time. Yes, sometimes, an abundance of luck shortens the journey considerably, but as they say, fortune favors the prepared (and the bold).
For me, nothing drives that point home more than seeing where some of the world’s most valuable brands - like Amazon - started. The picture below shows what is possibly Amazon’s first office, alongside one of Jeff Bezos’ early business cards.