Every person, organization, company, idea or adventure needs a North Star. We need a fixed point of reference that is unwavering, consistent, and can be easily found when needed, pointing us in the right direction on any adventure or journey that we’re on.
Our North Star allows us to check in, evaluate and ensure that we’re on the right track. And where necessary, recalibrate our journey and our ideas. It is our long-term goal, our 5-year or 10-year strategy that keeps us pointed towards our true north.
But, the world is too chaotic for us to have a journey that is linear and flawless. Mistakes happen, plans get derailed, we get sidetracked and we lose resources, forcing us to shelve or delay certain goals and strategies. When that happens, when we realize we’re no longer following our true north, we can always check in with our North Star, and ask ourselves questions like: Have I lost my way? If so, how far off track am I, and what do I need to do to get back on track?
The North Star is a concept that’s core to almost everything we set a goal for, from personal ambitions to career goals, and especially long-term missions and visions for products, organizations and companies.
Without a North Star, it’s easy to lose your way through life, while simply going through the day-to-day motions.
And finally, don’t forget that your North Star can evolve. Give yourself room to grow and expand your horizons, and to explore opportunities that help you navigate a better, and more rewarding life journey.